Coin
The Coin app was crafted to empower everyday subscribers, providing them with a seamless and convenient solution to manage their subscriptions right from their smartphones. With its robust capabilities, Coin revolutionizes the way users handle their subscription services.
Role: UX and UI Design Student Role: Research, interviewing, sketching, wireframing, high fidelity mockups, branding, design and prototyping.
Skills: Ideation, Interviews, User Stories, Journey Maps, Sketching, Information Architecture, Workflows, Wireframing, Visual Design.
Problem:
With the amount of subscriptions available to consumers, it is difficult for many to consistently track their finances and the details related to the services they subscribe to. Not being able to manage a plethora of bills and subscriptions in one place can cause frustration, confusion and financial burden. And the last thing many subscribers want to deal with is the tedious process of canceling subscriptions and or requesting new payment dates.
Brief:
The Coin app is designed to be the ultimate subscription management tool, consolidating all of a user's subscriptions into one platform. It not only helps users manage their subscriptions but also offers features like canceling services, changing payment dates, and adding payment methods, making it the go-to app for subscription organization and control. With Coin, users can simplify their subscription management and have full control over their payments and services.
Research
Research Plan
How Might We Questions:
How might we make sure that subscribers feel that they are benefiting from using the Coin app to override their management skills?
How might we make the Coin app the end all be all for management? What would that include that the subscriber cannot do?
How might we inspire users to feel excited about using Coin to manage their subscriptions
How might we see this app being used beyond subscription management?
Competitive Analysis
Interviews and Affinity Mapping
After conducting a thorough competitive analysis and extensive online secondary research, I proceeded to interview three individuals who met the criteria outlined in the screener survey. These individuals were required to own at least one credit card, be currently subscribed to a plan(s), and over the age of 18. The interviews were conducted in person using a predefined script and a series of questions, aimed at gaining a deeper understanding of the participants and their habits with subscription management.
Personas
Design
User Flow
Wireframes + Wireflows
Moodboard + Style Guide
Testing
Usability Testing
First Round of Testing
In the initial round of testing, I conducted a combination of in-person and remote sessions, consisting of two in-person tests and one test conducted over Zoom. Given the project's nature and the utilization of static low-fidelity screens, this phase was relatively straightforward. However, it did pose certain challenges as users are accustomed to interacting with apps in a prototype flow. The absence of intuitive swiping or button-clicking capabilities presented a notable learning curve. Despite this hurdle, participants displayed a heightened mindfulness when expressing their thoughts aloud, particularly regarding their expectations of content and their anticipated user experience with an app like Coin.
Second Round of Testing
In the second round of usability testing, I conducted both in-person sessions with one user and remote sessions via Zoom with two users, totaling three participants. Unlike the first round, which utilized static low-fidelity screens, this round involved a high-fidelity version 1 prototype of the Coin app. The prototype was mostly functional, with a few inactive buttons, serving as the basis for iterative improvements derived from the usability testing. Notably, this round proved to be more intuitive for users due to the mobile-friendly design, clear interface, and enhanced functionality of the prototype. Building upon the findings from the first round, I focused on evaluating the impact of visual designs and representations on users' experiences, testing both with and without specific visual aids. Using this high-fidelity prototype, allowed me to gather invaluable insights for my iterative process aimed to create an optimal user experience. The wealth of information obtained from this round of testing proved instrumental in refining my prototype and ensuring the delivery of an exceptional outcome.
Prototyping
Conclusion
Final Thoughts
I conceptualized the Coin app to empower individuals in managing subscriptions and improving financial awareness. Coin goes beyond providing subscription overviews and helps uncover forgotten or assumed "canceled" subscriptions. To achieve its full potential, extensive user testing with a diverse audience is needed. Coin aims to become a comprehensive platform for financial management and budgeting, serving as an educational resource. Enhancements in UI would include full spectrum interactive features and expanded calendar functionalities, integrating with existing calendars. Recruiting individuals with financial expertise is crucial for operational success.
What’s Next?
While I’m currently designing and compiling case studies for my portfolio, as I finish my course with Springboard, focusing on the Coin app—a user-friendly subscription management solution. Coin is a project I'm deeply invested in, showcasing my growth as a UX/UI designer. It has been an exciting and transformative experience, serving as my final project for Springboard. I feel proud of my accomplishments and the evolution of the Coin app. As I continue to iterate and craft my portfolio, I eagerly look forward to the next project that pushes my skills and expands my design horizons.
Projects
Indigo
Oslo
HonestDog